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mb.io: a brand that ships daily.

Lead Designer for MultiBank Group’s crypto platform. One Figma system behind 3,000+ on-brand creatives in seven months.

Company
mb.io · MultiBank Group
Role
Lead Designer
Dates
Mar 2026 – present
Location
Dubai
Scope
Brand · social · paid · motion · product UI · print
Tools
Figma · Adobe CC · Claude Code · Hermes · Higgsfield
Lead DesignerMultiBank Group

Challenge

Keep a premium, regulated brand consistent while shipping around 100 assets a week across every channel.

What I did

Own mb.io creative end to end: the Figma system, campaigns, social, paid, motion and UI assets, plus AI pipelines.

Output

3,000+ creatives across 430+ projects in seven months, all on one system.

01 · Role

Lead Designer for a regulated crypto brand.

mb.io is the crypto platform of MultiBank Group (4M+ clients, 100+ countries). I own the creative end to end: social, campaigns, paid, motion, product UI assets and brand collateral.

I partner daily with marketing, product and compliance to turn complex trading products into clear, conversion-focused creative.

0+

creatives

0+

projects

6

disciplines

~100

per week

02 · Brand system

One Figma system. Every asset on grid.

A single mb.io library covers type, colour, grids, components and compliance-safe templates. Navy and gold, a confident sans and generous negative space keep the brand premium at high volume.

03 · News-reactive social

Market moments, same day.

Crypto moves hourly. Regulatory hearings, launches, upgrades and burns become on-brand creative within hours, with every claim checked against compliance.

04 · Trust & performance

Selling trust without fine print.

In regulated finance the strongest message is proof: licences, custody, audits and fees, stated plainly.

05 · Motion

Reels that stop the scroll.

Short-form motion for launches, listings and brand moments, made with AI-assisted generation and finished in After Effects.

06 · Product UI & paid

From app screen to banner.

UI assets for the app and web, plus the paid and display system that sends traffic to them.

07 · How I work

AI for drafts, craft for finals.

I built agent pipelines with Claude Code, Hermes and MCP tools that automate briefing, copy variation, resizing and creative QA, cutting turnaround to hours. Generative tools (Higgsfield, Nano Banana, Sora, Midjourney) produce video and image assets in-house.

Every brief has been logged since day one, so output, speed and formats are always measurable.

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