Lead Designer.Six years. Three industries.

MultiBank Group (mb.io)

• Creative leadership: lead design for mb.io, MultiBank Group’s retail trading platform, owning social creatives, digital campaigns, UI assets and brand collateral end to end.
• Agentic AI workflows: built Claude Code and Hermes agent pipelines with MCP tools that automate briefing, copy variation, resizing and creative QA, cutting turnaround to hours.
• Generative AI production: produce AI video and image assets in-house with Higgsfield, Nano Banana, Sora and Midjourney, removing reliance on external production budgets.
• Design systems: maintain Figma libraries and brand guidelines across web, app and paid channels.
• Cross-functional: partner with marketing, product and compliance to turn complex trading products into conversion-focused UI and campaigns.

Bybit

• Integrated Sora, Runway ML, Midjourney and ChatGPT into the creative pipeline, cutting production lead times by 40% and growing output 2.5×.
• Standardised brand consistency across 5+ global platforms for a 20M+ user base across MENA, APAC, EU and LATAM.
• Delivered 50+ key visuals and UI assets per quarter, aligned to global brand standards.

Silverfern Digital

• Led end-to-end UI for Lulu Group, Sobha Realty, EDC and VerifyBuy, shipping 10+ digital products from wireframe to prototype.
• Built Figma component libraries across client portfolios, cutting design-to-development friction by 30%.
• Ran design workshops and discovery sessions, and produced interactive prototypes to validate journeys before build.

Blu Side Studios

Zest FC

MSc Marketing Communications & Brand Management

BA (Hons) Digital Media & Communications

Design & UI/UX

Generative AI

LLMs & agents

Certifications