Bybit: one brand, five regions.
Key visuals, campaigns and UI assets for one of the world’s largest crypto exchanges, kept consistent across MENA, APAC, EU and LATAM.
Challenge
Keep one exchange brand consistent across 5+ regional platforms while output demand kept climbing.
What I did
Designed campaigns, KVs and UI assets, and built generative AI into the creative pipeline.
Output
1,000+ creatives · 2.5× output · 40% faster production · 50+ KVs and UI assets per quarter.
One brand, five regions.
As Creative Design Specialist at Bybit (20M+ users), I designed campaigns, key visuals and UI assets and kept one brand consistent across 5+ global platforms in MENA, APAC, Europe and LATAM.
I also brought generative AI into the pipeline (Sora, Runway, Midjourney, ChatGPT), which cut production lead times by 40% and grew creative output 2.5×.
creatives
output
faster production
KVs & UI assets per quarter
Product launches with presence.
Key visuals for product lines including TradFi (24/5 stock trading) and the Bybit Card: cinematic, dark and premium, built to adapt across regions.
Campaign pages and modules.
Landing pages, promo modules, leaderboards and learning-hub heroes, all designed to the global brand standard and localised for each market.
