29–0. Undefeated.
A champion’s record turned into a full-funnel campaign: film, AI edits, social, print, retail and merch, all made in-house.
Challenge
Turn a world-champion partnership into a campaign that feels unmistakably mb.io: disciplined, regulated and built to win.
What I did
Led the creative end to end: key visual, AI-assisted film edits, social and paid system, print, retail packaging, booth and merch.
Output
One master key visual rolled out across 12+ formats and every channel, all produced in-house.
A perfect record, framed as perfect discipline.
29–0 is the cleanest record in MMA. For a regulated crypto platform, the parallel writes itself: discipline wins fights, and trades.
The system is restrained on purpose: black, gold, one line of type, the champion front and centre. Every format inherits from one master key visual, so the campaign reads the same on a phone screen, a poster or a hoodie.
Made in-house, at film quality.
The film assets were cut and finished in-house: AI-assisted edits and generated plates were combined with designer-led grading and typography, without an external production budget.
Each cut was delivered in 9:16 for reels and stories and 4:5 for the feed.
Print, retail, booth & merch.
The same system was carried into physical touchpoints: an event poster in gold foil style, retail packaging (“Your corner for crypto.”), a branded event booth and a merch line of caps, tees and hoodies.
Every asset was designed in-house, from master artwork to production files.
One idea, every touchpoint.
Brand discipline under pressure: a celebrity partnership, a regulated product and a dozen formats, all shipped by an in-house team without the system breaking.