#CapturedByGalaxy, a concept campaign.
A UGC-led social campaign for Samsung’s camera. The concept account looked so on-brand it was taken down for resembling Samsung too closely.
Brief
Create a fresh campaign concept for Samsung.
Idea
A UGC platform that spotlights the Galaxy camera and turns owners into creators.
Proof
The concept account was removed for looking too much like Samsung.
Make every owner a creator.
The brief was a fresh campaign concept for Samsung. I built it around the Galaxy camera: a UGC-led platform, #CapturedByGalaxy, that drives sales and turns owners into the campaign’s content engine.
Too on-brand to stay up.
The Instagram account I made to show the work (@capturedbygalaxy) was taken down because it resembled Samsung too closely. For a brand-fidelity exercise, that is about the strongest review possible.
Research behind the idea.
Alongside the campaign: a designed industry report on how smartphone cameras, social media and UGC feed each other, and a brand-persona study of Inglot in the Middle East.
